PROJECTS
Operational and Strategic Execution of Post-Merger Integration (PMI)
Objective:
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The goal of the project was the successful integration of two companies following an acquisition. The aim was to align processes, organization, culture, and systems in such a way that the strategic objectives of the transaction were achieved and the expected synergies realized in a timely manner.
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Project Scope:
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Integration Planning
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Development of a detailed PMI master plan with clear milestones
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Definition of integration objectives across strategy, organization, and processes
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Establishment of the governance structure
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Organization & Culture
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Harmonization of leadership models and communication channels
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Implementation of cultural integration initiatives to strengthen the “One Company” mindset
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Process & System Integration
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Analysis and standardization of core processes (sales and development)
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Introduction of unified reporting and management tools
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Finance & Performance Management
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Implementation of synergy and efficiency measures in line with the M&A business case
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Integration of budgeting, controlling, and reporting processes
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Introduction of unified KPIs and performance measurement
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Change Management & Communication
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Continuous and transparent communication with all stakeholders
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Training on new processes, tools, and policies
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Achieved Results:
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Full operational integration of both companies within the planned timeframe
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Realization of defined synergy potentials in cost, revenue, and efficiency
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Unified corporate culture and strengthened employee engagement
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mproved market position and competitiveness in the US and UK
M&A for Market Expansion and Business Growth
Objective:
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The project aimed to complement organic growth through targeted M&A activities (corporate acquisitions), open up new geographic markets, and expand the product and service portfolio. The strategic focus was on accelerating market penetration and strengthening the competitive position.
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Project Scope:
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Identification and evaluation of potential target companies
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Market and competitor analysis to select suitable targets
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Execution of due diligence (financial, legal, operational, cultural)
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Assessment of synergy potential
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Transaction execution
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Negotiation and contract design
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Financing structure and alignment with stakeholders
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Regulatory approvals and transaction closing
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Implementation of joint go-to-market strategies
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Performance Measurement
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Review of growth metrics and market share
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Analysis of customer satisfaction and brand perception
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Evaluation of realized synergies
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Achieved Results:
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Accelerated corporate growth through market entry via acquisition
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Access to new customers, technologies, and sales channels
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Strengthened market position and international footprint
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Sustainable increase in group-level revenue from €28 million onward
Harmonization of Processes, Organization, and Systems (SAP)
Objective:
Following a corporate reorganization, the goal of this project was to harmonize the processes, organizational structures, and IT systems of both companies. The aim was to realize synergies, increase efficiency, and establish a unified way of working within the newly integrated organization.
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Project Scope:
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Analysis & Assessment
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Documentation and comparison of existing business processes, organizational models, and system landscapes
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Identification of redundancies, deviations, and integration opportunities
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Definition of strategic priorities (quick wins vs. long-term transformation)
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Process Harmonization
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Standardization and optimization of key core processes (e.g., sales, finance)
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Implementation of consistent process documentation and workflows
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Ensuring compliance with regulatory requirements
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Organizational Harmonization
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Alignment of the organizational structure with new corporate objectives
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Clear definition of roles, responsibilities, and reporting lines
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Establishment of unified leadership and communication structures
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System Integration
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Consolidation of IT systems (ERP) onto a single platform
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Data migration and cleansing
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Implementation of standardized interfaces and security protocols
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Change Management & Communication
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Transparent communication of goals and progress to all employees
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Training on new processes, tools, and organizational structures
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Initiatives to foster acceptance and collaboration between former company units
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​Achieved Results:
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Unified, efficient, and scalable processes across the organization
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Reduction of redundancies and system discontinuities
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Increased transparency and improved decision-making through standardized data
Restructuring of the Italian Subsidiary
Objective:
To return a loss-making Italian subsidiary to a sustainable growth path through a comprehensive restructuring program. The focus was on reorganizing company structures, enhancing market and customer orientation, and restoring the financial health of the business.
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​Project Scope:
1. Assessment & Analysis
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Evaluation of the financial situation, cost structures, and market position
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Review of customer and product portfolios as well as the existing sales organization
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Identification of loss drivers and areas for efficiency improvement
2. Restructuring & Repositioning
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Reorganization of the company structure and sales organization
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Expansion and optimization of sales territories and key account management
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Diversification of the product and service portfolio to strengthen market position
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mplementation of a cost and liquidity management program
3. Implementation & Steering
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Close management of the transformation process over an 18-month period
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Establishment of a performance-driven management and reporting structure
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Introduction of new processes in receivables management and sales
​Achieved Results:
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Positioned the subsidiary as the second most successful sales unit within the group
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Increased revenue by 40% to €3.4 million through growth in key account business, expansion of sales territories, and portfolio diversification
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Successfully reorganized the loss-making company within 18 months
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Repayment of a €1.0 million loan within just 9 months
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Significant improvement in liquidity by reducing Days Sales Outstanding (DSO) from over 200 to 90 days
PROJECTS SALES
Realignment of the Sales Structure into Direct and Channel Sales
Objective:
The project aimed to transform the existing sales structure, organized by product segments (Industry & Test & Measurement), into a market-oriented organization with clearly defined channels: direct sales and channel sales. The goal was to increase efficiency, customer proximity, and market penetration while avoiding overlaps in sales activities.
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Project Scope:
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Analysis Phase
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Assessment of the existing sales organization, roles, and responsibilities
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Identification of duplicate structures, inefficient interfaces, and market opportunities
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Customer and market segmentation to define the optimal channel strategy
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Development of Target Organization
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Definition of roles for direct and channel sales
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Establishment of responsibilities, territory allocation, and target customers
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Adjustment of KPIs and incentive systems to align with the new sales structure
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Implementation
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Restructuring of sales teams with clear channel assignments
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Introduction of new communication and coordination processes between direct and channel sales
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Training on channel strategy, customer engagement, and offer design
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Change Management & Support
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Close involvement of sales employees in the transformation process
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Regular communication of goals and progress
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Performance monitoring post-implementation and continuous optimization
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​Achieved Results:
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Improved market coverage through a clear channel strategy
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Better accessibility across sales territories
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Stronger team focus on customer segments and needs
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Reduction of internal friction
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Revenue increase of 25% and enhanced customer satisfaction
Strategic Alignment of Customer Perspective with Product and Sales Processes
Objective:
The project aimed to systematically integrate the customer perspective into product and sales processes to achieve stronger market orientation, higher customer satisfaction, and sustainable growth. By aligning customer feedback, product development, and sales management, products could be developed more purposefully.
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Project Scope:
1. Assessment & Analysis
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Collection of existing customer feedback channels and customer journey analyses
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Analysis of current interfaces between product management, R&D, and sales
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Evaluation of existing systems and processes for customer integration
2. Definition of Target Architecture
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Development of a unified approach to embedding the customer perspective into product and sales processes (from WIKI to Jira)
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Establishment of mechanisms for systematic use of customer feedback (Voice-of-Customer)
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Creation of a shared data and information base for product management and sales
3. Development of Standard Methods & Processes
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Linking CRM, product, and marketing data for a holistic view of the customer
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Definition of KPIs to measure success (customer satisfaction, time-to-market)
4. Implementation & Rollout
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Implementation of new processes and tools across relevant departments (Sales, R&D, Marketing, and Service)
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Phased rollout to all relevant business units
5. Training & Operations
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Training of product managers, sales, and marketing staff on new methods
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Regular review and optimization cycles based on customer and market data​
Achieved Results:
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Stronger market orientation through systematic inclusion of the customer perspective
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Improved product development through targeted use of customer feedback
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More efficient sales processes through better customer and market data
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Higher customer satisfaction and loyalty
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Revenue increase of 15% through additional opportunities
Digitization and Optimization of Procurement Processes
​Objective:
The project aimed to optimize electronic commerce for both the end-customer segment (B2C) and the corporate and electrical wholesale sector (B2B). Existing processes were digitized, platforms integrated, and procurement channels standardized to increase efficiency, transparency, and product visibility.
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Project Scope:
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e-Commerce (B2C) Development and optimization of online sales channels for end customers Implementation of digital payment processes Integration with the ERP system
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e-Procurement (B2B) Introduction and structuring of digital procurement processes for corporate customers, divided into:
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e-Ordering
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Buy-Side: Connection to purchasing systems in large companies/corporations with clearly defined access rights
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Marketplace: Integration with external marketplaces (e.g., Mercateo) with ERP integration for purchasers
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Sell-Side: Provision of a convenient customer platform featuring product display, service options, and additional digital value-added services
Achieved Results:
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​Reduction of procurement and sales costs by 5%
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Faster and more transparent purchasing processes
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Increased customer satisfaction through optimized digital services
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Stronger integration into existing ERP and accounting systems (SAP via EDI)
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Revenue generated by this project reached €11 million after 24 months
Design and Implementation of a CRM Sales Tool on an MS Platform
Objective:
The project aimed to design and implement a unified CRM sales tool based on the Microsoft platform (MS Dynamics 365) to make sales activities more transparent, efficient, and customer-focused.
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Project Scope:
1. Assessment & Analysis
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Review of existing sales processes, tools, and data sources from SAP and MS
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Evaluation of current challenges in customer management
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Definition of functional and technical requirements for the CRM system
2. Definition of Target Architecture
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Specification of target sales processes (Lead Management, Opportunity Management)
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Development of a unified data model
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Definition of integration requirements with existing systems (SAP)
3. Development of Standard Templates & Functions
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Customization and configuration of the MS Dynamics 365 CRM environment
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Setup of standardized dashboards, reports, and workflows
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Implementation of role- and permission-based access for the sales organization
4. Migration & Rollout
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Data migration from SAP and Excel into the new CRM
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Testing to ensure data quality and process stability
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Phased rollout across sales teams and international units
5. Training & Operations
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Training of sales staff and key users in system usage and maintenance
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Expansion of CRM usage to product management, marketing, and R&D
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Achieved Results:
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Unified and transparent customer and sales data for field and internal sales teams
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Improved pipeline and forecast accuracy
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Approximately 15% time savings in sales operations
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Up-to-date information across all departments
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Enhanced management and growth opportunities through meaningful analytics
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More efficient collaboration with customers
PROJECTS R&D
Agile transformation and replacement of traditional waterfall methods in hardware and software
Project Objective:
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The goal of the project was to transition the existing linear, waterfall-based development approach into an agile, iterative model. This aimed to shorten development cycles, improve product quality, and enhance the organization’s ability to respond flexibly to customer feedback and market changes.
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Project Scope:
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Analysis & Target Definition
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Assessment of current development processes and release cycles
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Identification of bottlenecks, communication gaps, and change requirements
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Definition of the target agile architecture (Scrum)
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Pilot Phase & Method Selection
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Introduction of agile methods in selected pilot projects
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Definition of roles (Product Owner, Scrum Master, Development Team)
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Initial implementation of sprint planning, daily stand-ups, reviews, and retrospectives
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Scaling & Organizational Adaptation
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Rollout of agile processes to additional teams
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Adjustment of interfaces between development and product management
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Subsequent integration with marketing and sales
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Implementation of tools for backlog management, sprint tracking, and transparent communication
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Cultural Change & Change Management
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Training and coaching for managers and developers
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Promotion of a feedback- and learning-oriented culture
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Establishment of KPIs to measure agility (e.g., time-to-market, number of releases, customer satisfaction)
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Achieved Results:
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Shortened development and release cycles
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Higher product quality through continuous testing and feedback
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Improved transparency and predictability in project progress
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Increased flexibility in responding to OEM requirements and market changes
Reduction of product maintenance effort in development
ISignificant resources in the development department were tied up in product maintenance and bug fixing. This led to overloaded development teams, longer development cycles, and reduced innovation capacity, as there was insufficient bandwidth for new developments.
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Project Scope:
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Reduction of effort for product maintenance (bug fixing, rework, variant management)
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Increase in development efficiency and focus on innovation
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Improvement of product quality, stability, and reusability
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Creation of a scalable development organization
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Measures Implemented:
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Introduction of structured requirements and testing methodology (e.g., systematic validation, automated testing)
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Development of knowledge databases and best-practice processes to prevent errors
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Early involvement of quality assurance and service teams in the development process
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Clear prioritization between maintenance tasks and innovation projects
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Achieved Results:
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Reduced product maintenance effort by 25% within 12 months
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Higher product quality through stable, validated platforms
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Freed up development resources for new products and innovations
Development of a Modular Management System for Measurement and Testing Equipment
Project Objective:
The goal of the project was to develop a modular management approach that enables complex processes, products, or organizational structures to be broken down into independent, flexibly combinable modules. This allows adjustments to be implemented faster, more cost-efficiently, and with reduced risk.
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Project Scope:
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Requirements Analysis
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Identification of core functions and processes suitable for modularization
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Definition of interfaces, responsibilities, and dependencies
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Architecture Development
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Design of a modular system architecture (technical or organizational)
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Standardization of interfaces between modules
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Ensuring compatibility with existing systems
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Module Development
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Development of individual functional modules (e.g., procurement, sales, reporting)
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Testing and validation of each module independently of the overall system
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Creation of a library of reusable modules
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Integration & Rollout
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Gradual implementation of modules into the existing organization or IT infrastructure
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User training
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Monitoring and optimization of modules in live operation
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Achieved Results:
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Greater flexibility in product customization
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Faster time-to-market for new functionalities
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Lower implementation costs through reuse of existing modules
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Reduction of module diversity, leading to savings in production
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Project generated potential savings of €7.5 million within the group
Implementation of a Digital Twin for Testing Equipment to Optimize Processes and Decision-Making
Project Objective:
The project aimed to develop a digital twin for selected testing equipment that would virtually replicate the physical device in real time. This was intended to enable condition monitoring, process optimization, predictive maintenance, and more efficient product development.
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Project Scope:
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Requirements Analysis & Concept Development
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Definition of relevant device parameters and measurements to be captured digitally
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Determination of digital twin objectives (e.g., monitoring, simulation, analysis)
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Selection of appropriate IoT, sensor, and data platforms
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Data Architecture & Interfaces
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Development of a data structure for capturing, transmitting, and storing device data
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Implementation of secure interfaces between the testing equipment and the digital twin platform
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Digital Twin Development
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Modeling of the testing device and its components
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Integration with live data streams from measurement systems
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Implementation of algorithms for anomaly detection and predictive functions
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Testing, Validation & Optimization
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Comparison of simulation results with real measurement data
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Optimization of algorithms and data models
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Ensuring system stability and data integrity
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Rollout & Operation
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raining users on operating and interpreting digital twin data
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Establishment of maintenance and update processes for the digital twin
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Long-term use for product improvement, process optimization, and service offerings
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Achieved Results:
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Real-time monitoring and analysis of testing equipment
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Early detection of malfunctions at customer sites
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Traceability of operational anomalies
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Project generated a 15% time savings in product testing
PROJECTS MARKETING
Design and Implementation of a Wiki-Based Communication Infrastructure
Project Objective:
The goal of the project was to establish a central, wiki-based platform for structured communication and knowledge sharing within a defined group or organizational unit. The platform was designed to make information transparent, up-to-date, and easily accessible at any time—enhancing collaboration, reducing duplication of effort, and ensuring long-term knowledge retention.
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Project Scope:
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Needs Analysis & Requirements Definition
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Identification of user group requirements (content, access rights, functionality)
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Definition of key objectives such as knowledge management, project documentation, and process manual
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Technology Selection & Platform Design
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Selection of suitable wiki software
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Structuring of content into logical categories, sections, and pages
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Definition of access and editing permissions
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Implementation & Content Development
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Technical setup and customization of the platform in line with CI/CD guidelines
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Migration of existing documents and information
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Creation of templates for consistent page design
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Rollout & Training
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Training users in creating, editing, and maintaining content
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Introduction of moderation and review processes to ensure content quality
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Operation & Continuous Improvement
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Ongoing maintenance and expansion of content
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Regular user feedback and adaptation of platform structure
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Integration with other tools (e.g., project management systems)​
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Achieved Results:
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Central knowledge base for all team members
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Faster onboarding of new members
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Reduction of redundant communication
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Sustainable documentation of projects, applications, and success stories
Agility in Marketing
Project Objective:
The goal of the project was to transform the marketing organization toward agile ways of working to enable faster responses to market changes, customer feedback, and new business opportunities. By applying agile methods, campaign cycles were to be shortened, cross-departmental collaboration improved, and the effectiveness of marketing activities made more measurable.
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Project Scope:
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Analysis & Goal Definition
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Assessment of current marketing processes and identification of bottlenecks
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Definition of the target agile framework (Scrum – Customer Journey approach)
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Establishment of KPIs for speed, reach, and conversion​
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Introduction of Agile Working Methods
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Formation of cross-functional teams from marketing, sales, and product management
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Prioritization of marketing projects based on business value​
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Technological Enablement
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Implementation of marketing automation tools
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Setup of dashboards for real-time campaign performance analysis
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Cultural Transformation
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Promotion of a feedback and experimentation culture
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Establishment of transparent decision-making and communication processes
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Achieved Results:
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Improved alignment between sales, marketing, and product management
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Transparent performance measurement through unified KPIs (e.g., reach, leads, conversion rate)
Design and Implementation of a Product Roadmap
Project Objective:
The goal of the project was to develop and implement a strategic product roadmap serving as a central management tool for product development, market launch, and lifecycle management. The roadmap was intended to create transparency regarding planned innovations, reveal dependencies, and enable clear prioritization of development activities.
Project Scope:
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Analysis & Goal Definition
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Assessment of existing products, development projects, and market requirements
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Alignment of product strategy with corporate objectives
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Definition of planning horizons (short-, mid-, and long-term)
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Roadmap Design
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Development of the roadmap structure (phases, milestones, dependencies)
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Integration of customer feedback, market analyses, and technology trends
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Definition of prioritization criteria (business value, resources, risk)
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Alignment & Approval
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Involvement of all relevant stakeholders (product management, development, sales, marketing, service)
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Iterative revisions based on stakeholder feedback
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Executive approval of the final roadmap
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Implementation & Communication
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Technical implementation of the roadmap using appropriate tools (e.g., Jira, Aha!, MS Project, Roadmunk)
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Rollout across all relevant departments
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Training of teams in roadmap usage and maintenance
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Operation & Continuous Improvement
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Regular reviews to update milestones and priorities
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Monitoring of progress, resource utilization, and market developments
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Adaptation to new strategic or technological conditions
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Achieved Results:
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Clear and transparent product development planning across all time horizons
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Improved information flow for sales and budget planning
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Faster response to market and technology trends
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Increased market success potential for new products
Strategic Consolidation of the Websites of International Locations
Project Objective:
The goal of the project was to harmonize the currently heterogeneous websites of the international subsidiaries in terms of design, structure, content, and technical platform. This was intended to create a consistent brand image, improve user experience, simplify content maintenance, and enhance technical efficiency.
Project Scope:
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Assessment & Analysis
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Inventory and evaluation of all existing subsidiary websites
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Review of CMS systems, hosting environments, and design frameworks in use
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Analysis of differences in structure, content, and functionality
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Definition of Target Architecture
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Establishment of a unified corporate design (look & feel)
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Definition of a common information architecture (navigation structure, content categories)
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Selection of a central web platform or standardized CMS (e.g., WordPress Multisite, TYPO3, Drupal)
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Development of Standard Templates & Functions
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Creation of reusable design templates, content modules, and functional components
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Consideration of local customization options (language, regional content, legal requirements)
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Migration & Rollout
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Technical and content migration of existing subsidiary websites to the new platform
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Implementation of standardized SEO and tracking guidelines
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Execution of usability testing prior to go-live
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Training & Operations
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Training of local teams in content maintenance and CMS usage
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Establishment of centralized governance and approval processes
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Regular updates and ongoing platform optimization
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Expected Results:
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Consistent brand and user experience across all countries
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More efficient maintenance and reduced operating costs
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Improved search engine visibility through a unified SEO strategy
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Enhanced technical security and maintainability